SPAIN: Mango launching men's wear collection
Spain-based Mango, the expansionist women's fashion chain, will launch its first men's collection in 11 years this spring.
The range, dubbed HE by Mango, will feature 46 "casual and urban" items and will "complement" Mango's mainstay women's range, the company said. It will be available in selective European and US stores.
In a statement, Mango said the collection will feature T-shirts, vests, pants, jeans and swimsuits in white, beige, grey, blue and khaki colours. It will also include handbags, bracelets, belts and sun glasses and shoes.
Barcelona-based Mango spun its last male collection in 1996. Now the retailer is testing new "multi-channel" concepts and the men's range is part of that strategy, a company official told just-style. She would not say whether the range will be extended beyond the spring season.
Mango recently opened an 8,000 square metre New York flagship as part of a major international incursion that has seen it open over 700 stores in four continents. The firm hopes to install 1,550 outlets by 2011.
By Ivan Castano.
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