US: Marcraft to grow Willis & Walker as lifestyle brand
Premium denim retailer Willis & Walker has inked a deal with Marcraft Apparel Group to build the brand into a global lifestyle line for big and tall men.
As part of the agreement the two companies will develop the brand's overall strategic direction and positioning, as well as exploring growth opportunities domestically and internationally.
Designed by former NBA star Kevin Willis, the extended Willis & Walker range will include sportswear, tailored clothing, denim and footwear for men 6'3" and taller. The collection is being launched for Spring 2012 and will be sold in high-end specialty stores and better department stores.
"There are tremendous opportunities to expand the Willis & Walker brand and capitalise on the potential of creating an entire lifestyle collection," said Gary Brody, president of Marcraft Apparel Group, the largest vertical men's tailored clothing company in the United States.
"We see the brand potential beyond apparel into other categories including home furnishings, furniture, and accessories."
Marcraft owns and operates its own worsted wool mill and factories, and has licenses with Tommy Hilfiger, Marc Ecko and Jones New York.
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