US: Marcraft to produce Kenneth Cole rain wear under licence
Marcraft Apparel Group has signed a licensing agreement with Lanier Clothes to produce topcoats and rain wear under the Kenneth Cole New York, Kenneth Cole Reaction and Unlisted by Kenneth Cole Productions brands.
Oxford Industries-owned Lanier Clothes is the exclusive licensee for Kenneth Cole tailored apparel in the US.
"We are very pleased to have Marcraft as a licensed partner for our Kenneth Cole topcoat and rainwear initiative," said Lainer Clothes president Wesley Howard.
"Their team has a long track record of successfully developing topcoat and rainwear businesses. We expect that Marcraft's successful track record, coupled with the strong positive momentum of the Kenneth Cole brand, will further extend our already significant customer base."
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