Sportswear and athletic footwear giant Reebok International Ltd on Wednesday named Martin Coles president and chief executive officer of its flagship Reebok brand after the resignation of David Perdue who quit to join Pillowtex Corp.

Reebok, which generated sales of $3 billion in 2001, said in a statement that Coles joined the firm as executive vice president of global operating units in December after serving five years as general manager of Nike#;s European business.