Industry veteran Marty Staff, most recently chief business development officer for American Apparel, is joining Harbor Footwear Group as a consultant.

Staff's role will be to raise the profile of Harbor's brands, which include GBX, GH Bass, Giorgio Brutini, Izod and Zengara. The company is also launching the Giorgio Brutini marque for apparel in late spring.

Prior to his time at American Apparel, Staff was president and CEO of men's apparel label Joseph Abboud. He is also a former president and CEO of Hugo Boss Fashions Inc and Calvin Klein.

"I will be working with Harbor to help focus and optimise assortments while helping to further improve the company's management of its distribution channels as we look to maximise returns in profitable business lines."