Youth-oriented jeans and clothing company Mavi Jeans Inc on Wednesday named David Frankel president of US operations.

The New York-based firm said Frankel was most recently president of Free People, a division of Urban Outfitters.

Frankel will replace Ersin Akarlilar who is now its global CEO. He will be responsible for overseeing all sales, marketing and distribution efforts.

"Joining Mavi at this particular moment in its history is a golden opportunity for me to use all of my experience to continue and expand the growth of this exciting brand in the US," he said.

"As Mavi's business has matured and grown throughout North America, Europe and Australia, it has become more important for me to focus on overseeing all of the business," added Akarlilar. "Concurrently, each business requires its own operational head."