INDIA: M&B To Produce Levi's Footwear Line
Delhi-based shoe maker M&B Footwear has signed an agreement to manufacture and market Levi Strauss footwear in India from April 2005.
The premium shoe range will include casual shoes and sneakers for men and women and, according to Shumone Jaya Chatterjee, managing director Levi Strauss (India), will be priced at about Rs1,500 and above.
M&B Footwear's sales last year topped Rs 50 crore (Rs 500 million). It produces its own i-D shoe brand and holds the Indian and SAARC license for Lee Cooper, and is currently preparing to launch Lee Cooper's Femme label in India
Levi's footwear will be sold through 50 Levi's outlets and M&B's retail outlets.
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