AUSTRALIA: McCartney launch hits the Target
An exclusive Stella McCartney clothes range has hit the shelves at Target stores in Australia with great popularity - causing shopping chaos at some stores.
According to the Australian Associated Press, queues of women lined up outside stores around the country for the one-off launch.
Scenes at Australian stores were described by the AAP as chaotic, with shoppers falling over and being pushed, and some customers in Geelong pulling the heads off mannequins to get hold of the last items.
McCartney, who joined up with the Gucci Group in 2001 to launch a self-titled label, has released a range of scarves, coats and dresses at the Target stores. The range is reported retailing at much less than the signature McCartney brand.
Help test our new apparel sourcing tool.
- What TTIP might mean for US, EU textiles & apparel
- Unlocks for the future fashion sourcing landscape
- Four steps to reduce product defects
- Geo-political uncertainty and how to survive it
- EU eyes mandatory due diligence for apparel supply
- US Q4 in brief – PVH Corp, J Crew, Perry Ellis
- H&M, VF Corp and Levi among most ethical companies
- Sears has "substantial doubt" of future
- Vietnam limits hazardous chemicals in apparel
- PVH Corp to acquire e-commerce retailer True&Co
- Central and East Europe Report Package
- Central America strategic sourcing review - a focus on Guatemala, El Salvador and Honduras
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Outdoor performance apparel 2016: A broader perspective