An exclusive Stella McCartney clothes range has hit the shelves at Target stores in Australia with great popularity - causing shopping chaos at some stores.

According to the Australian Associated Press, queues of women lined up outside stores around the country for the one-off launch.

Scenes at Australian stores were described by the AAP as chaotic, with shoppers falling over and being pushed, and some customers in Geelong pulling the heads off mannequins to get hold of the last items.

McCartney, who joined up with the Gucci Group in 2001 to launch a self-titled label, has released a range of scarves, coats and dresses at the Target stores. The range is reported retailing at much less than the signature McCartney brand.