A new measuring tool that replaces the traditional tape measure and can be used throughout the apparel supply chain to measure people and garments has been launched by British company E-Measurement Solutions Ltd.

The 'e-tape' uses Bluetooth technology to transfer measurement data into a PDA, laptop or PC, avoiding the mistakes that can occur when measurements are taken by hand, written down and then keyed into a computer.
Roz Davies and John London, the clothing experts behind the e-tape, suggest that instant data capture saves at least 40% of measuring and recording time and eradicates errors that occur during any manual data inputting process.

Garments can be measured immediately after manufacturing, with the data reaching the retailers quality control department within minutes.