INDIA: Menswear Takes Biggest Share
Menswear takes the biggest share of the domestic clothing market in India, according to the findings of a new study.
The study, conducted jointly between Images magazine and research consultancy KSA Technopak, shows that menswear accounts for 46 per cent, womenswear 37 per cent and children's clothing 17 per cent.
The study shows the transition the domestic clothing market has gone through from pre-1990s to now.
More than 20,000 consumers were interviewed for the year-long study, which covers 200 apparel companies, 300 brands, 100 tailors and 500 stores across 50 markets.
Among the subjects covered are major trends and growth patterns, success strategies of key players, and the amount spent by different income and age groups.
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