International trade show organiser Messe Frankfurt has taken over the GreenShowroom
high-end eco fashion event as it aims to boost its presence in the market for sustainable clothes.

The show, which takes place during the Berlin Fashion Week, focuses on designs produced using sustainable methods and products.

“GreenShowroom founders, Magdalena Schaffrin and Jana Keller, have great expertise in sustainable design and have created an event with a great potential,” says Messe Frankfurt board member Detlef Braun. “In other words, a show with excellent prerequisites for international expansion.”

Schaffrin and Keller will continue the GreenShowroom, which will next take place in several suites at Berlin’s Hotel Adlon from 6 to 8 July. The event is being expanded to include an Ethical Fashion Show featuring ready-to-wear, casual and streetwear collections.

The German event company puts on over 30 international textile shows including Interstoff Asia Essential, Texworld in Paris and New York, and the Ethical Fashion Show.