Messe Frankfurt, one of the world's largest trade show organisers, has taken over the Ethical Fashion Show in Paris in a move that heralds the move of sustainable fashion from fringe to mainstream.

The German company's subsidiary Messe Frankfurt France will take over the running of the event alongside the show's current team and says it intends to develop the fair's international focus.

"We intend to consolidate its profile and develop its presence at international level", says Detlef Braun, member of the board of management of Messe Frankfurt.

Messe Frankfurt already operates 31 textile fairs around the world - including Texworld, which it took over in 2001 - and says the Ethical Fashion Show opens up a new growth market for the exhibition company.

The Ethical Fashion Show has grown from just 20 designers in 2004 and now features more than 100 brands.

The four-day event focuses exclusively on ecological, socially responsible and environmentally friendly garment production.

"Since 2007 Messe Frankfurt has been consistently committed to products which have been manufactured in an environmentally and socially responsible way, thus creating a unique platform for sustainable materials and accessories", Braun adds.

The next Ethical Fashion Show will next be held from 25-28 September 2010 at the Paris Fashion and Design Centre (Cité de la Mode et du Design) in the Seine Docks.