Apparel maker Microtex India has announced plans to establish a new INR100 million production facility at Himachal Pradesh by December.

The move, designed to consolidate Microtex's presence in the apparel sector, is one of a number of initiatives planned by the company this year.

Also on the agenda are 10 new retail outlets at a cost of INR30m and an increased focus on the lucrative women's apparel market, with the aim of achieving 15 per cent year-on-year growth in fiscal 2004/2005.

"Over the next three years, we hope to achieve 25 per cent of sales from exclusive stores, whose number would grow by 10-15 every year," CEO L Vinaybhushan Reddy said.

"We will increasingly scale up our marketing spends from the current 15 per cent to raise visibility."

Microtex is a subsidiary of the VIP group.