INDIA: Microtex To Build INR100m Plant
The move, designed to consolidate Microtex's presence in the apparel sector, is one of a number of initiatives planned by the company this year.
Also on the agenda are 10 new retail outlets at a cost of INR30m and an increased focus on the lucrative women's apparel market, with the aim of achieving 15 per cent year-on-year growth in fiscal 2004/2005.
"Over the next three years, we hope to achieve 25 per cent of sales from exclusive stores, whose number would grow by 10-15 every year," CEO L Vinaybhushan Reddy said.
"We will increasingly scale up our marketing spends from the current 15 per cent to raise visibility."
Microtex is a subsidiary of the VIP group.
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