The Harbor Footwear Group Ltd recently launched its re-designed web site for GBX Shoes. The e-commerce site was developed and is hosted by Millennium Communications Inc, a full-service marketing and technology company. "In the past, GBX showcased its line on a site that was an entertaining and informative lifestyle forum for Hip Hop devotees," states Pat Macri, president of Millennium Communications. "With a shift in marketing objectives and a new advertising focus, we needed to transform the site into one that was geared to educate the consumer and drive sales.