MJM International, the company behind the Ultimo Bra, is ending its advertising deal with model and television presenter Rachel Hunter, estranged wife of singer Rod Stewart.

Hunter's contract with MJM will not be renewed when it expires next year, the company said.

MJM courted controversy when it dumped Stewart's fiancée Penny Lancaster in favour of Hunter.

The company said it had received floods of enquiries from celebrities who want to follow in Hunter's footsteps and that a successor will soon be announced.