Chinese fashion e-commerce platform Moonbasa has inked a deal with the US Commerce Department's International Trade Administration (ITA) to promote US apparel exports to China.

The website will work closely with the Office of Textiles and Apparel (OTEXA) within ITA, with joint activities including a referral programme for made-in-USA brands, marketing and trade show support and sponsored events.

"Our partnership with Moonbasa will provide more inclusive technological tools for US companies to make headway in selling to China, and increase their export to this vast market of consumers eager to buy made-in-USA apparel and products," said Kim-Bang Nguyen, director of export promotion and strategic alliances in OTEXA.

Barbara Graff, Moonbasa managing director USA, added: "We are pleased to enter this partnership with ITA and to work closely with OTEXA to assist in accelerating and supporting the growth of US brands on US Brand Mall and Designer Gallery."

Moonbasa will be exhibiting at the upcoming WWDMAGIC trade fair, which takes place at the Las Vegas Convention Center from 16-18 February.