Denim wear group DBA Moonlight Graham has secured a licensing deal with cereal giant Kellogg's.

Moonlight will make a line of men's, women's and children's vintage apparel and accessories using Kellogg's archives.
The apparel company's CEO  Eric Joffe said: "The addition of Kellogg's to our stable of licenses along with others we expect to add in the near future should allow Moonlight Graham to become the industry leader in developing modern vintage sportswear in the apparel industry."

Moonlight already makes goods under license from Major League Baseball, Anheuser - Busch, General Motors, Universal Studios and Cadbury - Schweppes.