There has been an increase in item-level RFID adoption in the apparel industry as companies seek more accurate and efficient solutions from supply chain to point of purchase, an industry supplier has found.

RFID firm Avery Dennison said the rise follows improvements RFID item-level tagging makes to retail operations with inventory accuracy increasing up to 99%, compared to 70-80%.

“Retailers are looking to solve the number one complaint of shoppers ‘You don’t have this item in my size or my color,’ and to improve their overall inventory productivity,” said Shawn Neville, group vice president, Avery Dennison Retail Information Services.

"Item-level RFID tagging systems provide retailers with improved inventory visibility, accuracy, loss prevention and operational efficiency, and an improved shopping experience for their consumers.”