UK: Morrisons' Nutmeg clothing brand to launch in March
UK supermarket retailer Morrisons is set to launch a range of clothing under the Nutmeg brand next month.
The line will mainly focus on children's clothing, as well as a small range of adult essentials, with more to come.
Morrisons said that Nutmeg is about "real life family fashion with kids and parents at the heart of its design".
The children's wear collection features solutions like chunky zips on hoodies and jackets which allow children to do them up on their own, expandable waistbands that allow for growth, and itch-proof collars.
"We are delighted that Nutmeg is now here and hope our customers love the collection as much as we have enjoyed creating it," said Morrisons director of clothing Tim Bettley.
"The team behind Nutmeg is really proud of the range and confident that it brings something different to the world of supermarket fashion with thoughtful details that will delight our shoppers.'
The range will be available in selected Morrisons and Kiddicare stores from 21 March. It will replace any existing clothing concessions in the stores.
- Garment firms set sights on Vietnam amid TPP talks
- Garment manufacturers eye Myanmar outsourcing
- Changes in China cotton policies cause uncertainty
- Responsive supply chain key to Gap's growth plans
- String traceability tool goes back to basics
- Wage strike by Cambodia garment workers falls flat
- H&M still committed to higher wages and Bangladesh
- Vietnam Q1 textile and garment exports surge 21.9%
- Alliance inspections more than 50% complete
- Adidas supplier factory strike enters second week
- Ethiopia – the emerging textile and clothing industry
- Antimicrobial fibres, fabrics and apparel: innovative weapons against infection
- Trade and trade policy: clothing imports, consumer expenditure and trends in five emerging markets: Brazil, Colombia, India, Kazakhstan and Peru, 4th quarter 2013
- Sustainable Textiles for Apparel: Fact, Fiction and Future Prospects
- Jeans in Italy