ITALY: Moschino and Altana sign children’s wear deal
Moschino SpA, the fashion label owned by Italy's Aeffe Group, has signed a licensing deal with Altana SpA to create a Moschino branded children's clothing range.
Moschino will be responsible for the line's design, while Altana will handle its development and worldwide distribution.
The Moschino Teen, Kid and Baby collections for boys' and girls' will be launched for autumn/winter 2009-10 and will be sold in stores from next July.
The deal is for an initial five-year term and will be renewable, the companies said today (7 October).
Massimo Ferretti, president of the Aeffe Group, said: "I am convinced that by combining Altana's great experience and professionalism in the children's sector with the creativity of Moschino, we will achieve excellent results."
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