Fashion designer Mossimo Giannulli on Thursday launched his Mossimo label in Canada through an exclusive deal with leading retailer Zellers.

The agreement will see Mossimo introduce two collections of California and sport-inspired fashions, footwear and accessories to Zellers stores around the country. The designer has a similar agreement in the US with Target.

"I'm thrilled to introduce my designs into Canada where the diverse cultural mosaic inspires a more expressive, global fashion sense," he said in a statement.

"Working with an innovative, national retail chain like Zellers means we can offer Canadians a new fashion option that says there's no need to compromise your style for a price tag."