Dan Matthias is to retire as the chief executive officer of maternity apparel retailer Mothers Work Inc on 30 September and will be succeeded by Edward (Ed) Krell, the company's current chief operating officer.

Mr Krell will also serve as a member of the company's board of directors.

After his retirement, Mr Matthias will remain as a director of the company and serve as non- executive chairman of the board. He will also be available to management in an advisory capacity until 30 September 2012.

Rebecca Matthias, president and chief creative officer, will continue in her current capacity and will report to Mr Krell.

Mr Krell joined the company nearly seven years ago, and was named COO in July 2008.

Mothers Work operates 1,038 maternity locations, including 756 stores, predominantly under the names Motherhood Maternity, A Pea in the Pod, Mimi Maternity, and Destination Maternity.