UK retailer Marks & Spencer (M&S) has promoted lingerie and beauty head Frances Russell as its new director of womenswear as it realigns responsibilities within its general merchandise management team under executive director John Dixon.

Russell, who joined M&S four years ago, previously served as brand director of the Burton and Evans chains, which are part of fashion retail giant Arcadia.

To replace Russell as director of lingerie and beauty, M&S has tapped Victoria's Secret chief creative director Janie Schaffer, who will join in early 2013. Schaffer, was responsible for all of the retailer's clothing, lingerie and beauty products, and was also behind the launch of the Knickerbox brand.

In another move, former M&S womenswear trading director Annette Browne is to leave the company.

"Since joining the GM team in October, one of my priorities has been ensuring that we have the right leadership team and right structure to take us forward," Dixon said.

"We are now all absolutely focused on delivering the right product for our customers."

Chief executive Marc Bolland said the impact of the appointments will come into effect when the company launches its autumn/winter collections in July next year.

The new GM management structure is designed to realign responsibilities and ensure greater accountability by creating four larger trading departments.

The team includes Belinda Earl, who joined as style director in September; Stephanie Chen who is running kids and home; and Scott Fyfe, who takes up his new role as director of menswear in December.