Battling retailer, Marks & Spencer, is hoping a revolutionary customised bra will send it soaring to the top of the lingerie league.

The store is bringing out a bra which the customer creates themselves and allows the wearer to ring the changes according to their wardrobe.

The do-it-yourself bra will be launched nationwide in September.

Customers will be able to choose the bra that suits their shape and style and then choose the detachable straps to co-ordinate or complement an outfit or mood.

Then they can choose the padding they want, filling the padded bra pocket with a choice of a foam, gel or air pad.

An M&S spokeswoman said: "It's all about personalising choices and creating the right bra.

"It's a very exciting time for lingerie. Women's wardrobes are changing and growing all the time and lingerie needs to keep pace with this."

The range includes padded plunge bras, satin fabrics, touches of lace as well as a non-padded bra.

The bras can be worn strapless, as a halterneck, with one shoulder or as a regular bra.

The straps come in a variety of styles and colours, from beaded embroidered straps, studded straps, diamante straps and faux leather straps.


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Lingerie