UK: M&S unveils first closed-loop coat
The 'Shwop Coat' will be available in selected M&S stores and online for GBP89 (US$143.00) from 10 October
Marks & Spencer has launched the first garment made through the closed-loop production process from recycled clothes donated by customers through its ‘Shwopping’ scheme.
The 'Shwop Coat', which is made from wool from old or unwanted clothing donated by M&S customers, will be available in selected stores and online for GBP89 (US$143.00) from next week. M&S says the price is just half of what it would be if made from virgin wool.
"The Shwop Coat marks a huge step forwards for creating a sustainable future for fashion," said Mark Sumner, M&S Plan A Expert.
"Our Shwop coat is the perfect example of what is possible from Shwopping, and we really hope it will lead to more of our customers shwopping so we can make even more garments made from their old and unwanted clothes."
As part of the "Shwopping" campaign, which was launched in April, M&S wants customers to donate an unwanted piece of clothing when they buy a new one.
The retailer aims to recycle as many clothes as it sells - 350m a year.
Donated garments that cannot be resold through charity Oxfam are instead shipped to Italy, reduced to fibre, cleaned and made into new fabric to pass onto M&S suppliers to produce Shwopped items.
As part of the company's ongoing sustainability strategy, M&S wants all of its products to have a Plan A attribute by 2020.
Earlier this year, the retailer unveiled what it called the "world's most sustainable suit" with everything from the buttons to the lining having been sourced from the most sustainable materials available.
Companies: Marks & Spencer Group Plc
H&M is continuing to drive its sustainability agenda forward, with the release of its fifth annual sustainability report. ...
Apparel sales in the Asia Pacific region are continuing on a golden growth trajectory despite a slowdown in China. Domestic brands are continuing to hold their own, and foreign brands intent on making...
The most read stories on just-style this week include M&S introducing body odour neutralising patches into suits, Bangladesh apparel companies fearing strikes will harm the sector, and the minimum wag...
Caerlee Mills, one of the oldest textile mills in Scotland, has filed for provisional liquidation, after a slowdown in demand led to trading losses and increasing cash flow pressures....
UK footfall in February declined year-on-year after a mixed month for retailers, according to data released today (27 March)....
US women's wear retailer Ascena Retail Group has appointed Erin Stern as its executive vice president and chief merchandising officer of the Maurices brand....
- Why have US FTA imports fallen to a record low?
- Collaboration key to the future of smart textiles
- First figures show Bangladesh exports climb
- Synergies Worldwide CEO unravels sourcing shifts
- Rana Plaza three years on – Timeline of change
- Hanesbrands to buy Pacific Brands for $800m
- BHS receives "expressions of interest"
- New loan deal to help upgrade Bangladesh factories
- Lindex planning supplier sustainability scorecard
- Timberland sets new eco-preferred standards