Following on from their successful collaboration in India, global music channel MTV has again teamed up with the Jay Gee Group and Globe Trading Agency Ltd to launch its apparel and accessories line in the United Arab Emirates (UAE). Under the terms of the deal, the two companies will sell MTV's apparel and accessories range in Dubai and Al Ain under the brand logo of MTV. The merchandise has been positioned as both trendy and affordable, but will adapted to suit the needs of the local market.