UK luxury brand Mulberry Group has selected a range of demand and fulfilment solutions from JDA Software Group to help drive operational efficiency and create a more responsive supply chain.

Mulberry, which sells women’s wear, accessories and footwear and operates 110 stores worldwide, said it is looking to improve product availability and reduce inventory levels across its business.

"We need to ensure that we have a stable platform to deliver our growth plans, ensuring long term scalability and continued operational excellence delivering a luxury product, service and experience to our customers," said Tom Powell, head of the supply chain management project at Mulberry.

The luxury brand will deploy JDA Demand and JDA Fulfillment during its first-quarter, using the company's cloud services.