US: My Vintage Baby moves into maternity wear
Children's apparel company My Vintage Baby is to offer a new line of maternity tops in its first venture beyond children's wear.
The collection will be rolled out in Spring 2009, with a market launch will begin in August 2008 at various apparel shows throughout the US.
"Our vision is to encourage brand loyalty by introducing expectant mothers to our chic My Vintage Baby designs. The intent is to create even greater enthusiasm for our children's apparel by appealing to new mothers," said Jessica Wiswall, the CEO of My Vintage Baby.
"We are planning both short and long sleeve designs. This should generate year round demand, departing from the apparel industry's typically seasonal approach."
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