Fabric innovation company Nano-Tex has appointed three industry veterans to its North American business development team.

The new hires will focus on driving adoption of Nano-Tex treatments within high-growth market segments in the home furnishings and apparel markets, including upholstery, linens, activewear and intimate apparel.

Marilyn Werner has joined Nano-Tex as a vice president of business development with a focus on apparel in the New York area. Werner is an expert in the fibre, textile and apparel business with 27 years of experience.

Before joining Nano-Tex, Werner was responsible for developing marketing development strategies to gain brand adoption of enhancements from DuPont Textiles and Interiors.

Nicole Nelson has joined Nano-Tex as a vice president of business development and will head the company's activewear and intimate apparel initiatives. Previously at Unifi, Nelson led product development, with responsibilities ranging from product conception to commercialisation.

Wendy Riley has also joined Nano-Tex as a vice president of business development, responsible for building and leading home furnishings accounts nationwide. Most recently, Riley was responsible for management of key retail accounts at Newell Rubbermaid, where her duties included national account expansion, strategic evolution and new business development.

Renee Hultin, president of the Americas at Nano-Tex, said: "In the past year alone, we more than doubled the number of mills, brands and products utilising Nano-Tex treatments.

"With an expanded team, we will continue to drive the adoption of our technology into new categories of the apparel and home furnishings markets."

Nano-Tex develops and markets a range of nanotechnology-based textile treatments that improve the performance of everyday fabrics.