AmeriMark Direct, a direct marketer of women's apparel, shoes, cosmetics, fragrances, jewelry, and health-related merchandise, announced the launch of its e-commerce site at www.amerimark.com today. Simultaneously, the company, formerly known as TransAmerica Holdings, L.L.C., has brought its four catalog properties together under the single brand name AmeriMark Direct.Gary L. Giesler, chairman of AmeriMark, said: "This new brandinginitiative allows us to market more effectively to our customers, and offers them the total breadth of our entire product range. We felt that it was essential to develop the synergy between our catalogs and the Internet for the convenience of our customers."The website offers AmeriMark's 4.8 million customers access to all four catalogs, and contains over 4,500 products. The catalogs include Anthony Richards, Healthy Living, Beauty Boutique and Windsor Collection. "This website provides our customers with the same products they can order directly from our catalogs. We are providing all of our products online so the consumer has access to our entire product line while enjoying the convenience of Internet shopping," reports Cynthia Tancer, manager, e-commerce.The site also features online inventory status, so the customer caninstantly check product availability before placing an order. Detailed product descriptions and photos also make online selection quick and easy.