USA: Nautica Jeans Joins Ford Supermodel Search
"We are very excited to team up with the most renowned and influential modeling agency in the world," said Paulette McCready, president of Nautica Jeans Company. "While launching our first ever women's line, as well as opening the men's Fall 2000 collection, we are pleased to have this tremendous opportunity to introduce the lines with such a fun and extraordinary project. Partnering with Ford along with the exceptional group of sponsors, like Atlantic Records and Teenprint.com, will not only help raise awareness of Nautica Jeans, but will take us to the next level of excellence."
Nautica Jeans Company will provide all fashions for the tour which will include a Nautica Jeans Company fashion show in each city. In addition, Nautica Jeans Company will produce and co-brand the official Ford Model Supermodel of the World T-shirts, and award prizes including a five thousand dollar wardrobe for both the men's and women's finalists. To wrap the tour, Nautica Jeans will be featured on the runway at the national final competition in New York City later this fall at which time the Ford Supermodel national winner will be selected, who will represent the US at the International event to be held in Puerto Rico in December where contestants from over 40 countries will compete for almost one million dollars in contracts from the Ford Agency.
Nautica Jeans Company logo will appear on all national and regional print and radio advertising, Internet, as well as all Ford models promotional materials. In addition, Nautica Jeans will be participating in select cross promotional opportunities with other sponsors, including wardrobing Atlantic Records recording artist Ashley Ballard, who will be performing in all Ford Supermodel search events.
Ford Supermodel and Atlantic Records will provide a custom-designed CD sampler with the Nautica Jeans logo, to be available as a GWP at select Nautica Jeans retailers. In addition, the Nautica Jeans fall 2000 ad campaign will be featured an exclusive Atlantic Records/Ford Model video, which will be distributed to all malls where tours take place.
Along with Nautica Jeans, the Ford Supermodel of the World US Tour is being presented by Teenprint.com and is being sponsored by Twist magazine, Wella Lifetex Wellness, ModelNetwork.com, Atlantic Records and Pepsi.
"With the launch of their new lines, the timing was perfect to partner with Nautica Jeans Company not only because of the fashion show aspect but to kick off our first US Tour in such great style, especially since we are opening the search to men this year," says Cathy Gould, Director of Ford Supermodel of the World.
|Nautica Jeans is a subsidiary of Nautica Enterprises, Inc (Nasdaq: NAUT) and a leading international fashion and lifestyle company with products ranging from sportswear and accessories to a complete home line. Nautica Enterprises, Inc, through its subsidiaries, company designs, sources, markets and distributes apparel under the following brands: Nautica, Nautica Competition, NST/Nautica Sport Tech, Nautica Jeans Company, John Varvatos, E. Magrath, and Byron Nelson. Nautica Jeans' web site (http://www.nauticajeans.com) is a Nautica initiative aimed at attracting a younger consumer to its new denim brand. Nautica Jeans Company is a division of Nautica Enterprises, Inc, a public company with shares traded on the Nasdaq national market.|
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