Apparel giant Nautica Enterprises Inc on Tuesday announced the appointment of Zach Augustine to the position of vice president - creative services director for all Nautica brands.

He will oversee all creative aspects relating to the imagery and visual presentation across in-store shops in department stores, and specialty retail and outlet store locations for the Nautica brands on a global scale.

Those brands include Nautica, Nautica Competition, Nautica Jeans, Nautica sleepwear, Nautica childrenswear and all Nautica licensed products. Prior to joining Nautica Enterprises Inc, Mr Augustine served as vice president of creative services at Polo Jeans Company beginning in 1997.

Don Witkowski, president of Nautica International Inc said: "I am thrilled to have Zach come on board and join our team at Nautica. As evidenced by his impressive background, he brings to our organisation a solid understanding of brand imagery and the various strategies involved with effectively conveying a brand's point of view both domestically and internationally."