American retail group Neiman Marcus has launched a new off-price online and retail concept called Last Call, designed to attract fashion-conscious shoppers on a budget.

The venture, on lastcall.com and through new retail stores under the Last Call Studio brand, includes items from designers such as Joie, Lafayette 148, Vince and 7 For All Mankind.

Included among the features on the website is a section called Fashion Dash, where registered shoppers are offered timed sales on the latest trends.

Two Last Call Studio stores will open in Rockville, Maryland, on 12 November, and in Paramus, New Jersey, on 19 November.

“We are pleased to introduce this new multi-channel environment for Last Call,” said Neiman Marcus chief marketing officer Wanda Gierhart.

“We believe it offers another dimension for our customers and fills a white space in the retail category.”