Prologic, the fashion dedicated IT specialist, has appointed Ged Appleby as its new international sales director with a brief to spearhead the company's growth internationally. Ged brings 20 years experience in the IT industry, particularly in developing new international sales channels. Most recently he was sales director for the EMEA region at Geac Style where he focused on building and developing the direct and indirect sales channels. Prior to this, Ged worked in various international sales positions at Thru-put Technologies, Intentia and Honeywell.