New Balance Launches Multi-Brand, International Digital Commerce with Demandware

Burlington, Mass. – August 29, 2012 – Demandware®, Inc. (NYSE: DWRE), a leader in on-demand ecommerce, today announced that New Balance, the global athletic brand, is using Demandware Commerce to power its worldwide, multi-brand ecommerce strategy. The company recently launched several new ecommerce sites on Demandware, including New Balance and Warrior brands in the US and UK, and Cobb Hill, Aravon and Dunham in the US. New Balance plans to use Demandware to launch additional sites in new international markets and for other brands, including PF Flyers.

“As we continue to expand our business across multiple geographies, we needed to find a highly flexible and scalable, digital commerce solution that would support our growth and allow us to deliver a superior shopping experience to all of our consumers across all our brands,” said Pamela Hart, director of ecommerce for New Balance. “We are confident that Demandware’s platform is the commerce engine we were looking for to help us grow our business today and in the future.”

Demandware Commerce delivers the following benefits:

• An open, extendable and fully customizable cloud-based platform that enables fast time-to-market and a lower total cost of ownership
• Powerful, merchandiser-friendly tools to streamline product content and promotion management across brands and sites
• Ongoing global platform innovations where new features can be developed once and made available instantly across all sites in all countries, despite differences in local technical infrastructures, operations and cultural environments

“New Balance has the critical objective to support multiple brands globally while keeping all of its sites at the forefront of ecommerce best practices,” said Jamus Driscoll, senior VP of marketing for Demandware. “Demandware has proven its ability to deliver just that, time and again in the marketplace, and we are honored to have the opportunity to work with New Balance to meet and support its objectives.”

About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only athletic shoe company that manufactures footwear in the U.S. with 25% of our U.S. footwear shipments produced at five New England facilities. The company also operates a manufacturing facility in Flimby, U.K. New Balance employs more than 4000 associates around the globe, and in 2011 reported worldwide sales of $2.04 billion. To learn more about how New Balance Makes Excellent Happen, please visit http://www.newbalance.com.

About Demandware
Demandware (NYSE: DWRE), is a leading provider of software-as-a-service (SaaS) ecommerce solutions that enable companies to easily design, implement and manage their own customized ecommerce sites, including websites, mobile applications and other digital storefronts. Customers use our highly scalable and integrated Demandware Commerce platform to more easily launch and manage multiple ecommerce sites, initiate marketing campaigns more quickly, and improve ecommerce traffic. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email info@demandware.com.

Original source: http://www.demandware.com/New-Balance-Launches-Multi-Brand,-International-Digital-Commerce-with-Demandware/pr_2012_08_29,default,pg.html