A new book which lifts the lid on the high-profile collapse on infamous sports and high-fashion e-tailer Boo.com hit shop shelves on Thursday. Entitled "Boo Hoo: a dot com story from concept to catastrophe", it has been written by Ernst Malmsten who, along with the glamourous Kajsa Leander, was a business partner in the internet enterprise that collapsed amid a wave of publicity last May.