Australian fashion firm Cue Clothing Company is experiencing success with the Veronika Maine brand. Veronika Maine represents the company's return to wholesaling, which it abandoned in the 1980s to concentrate on retail. The Veronika Maine range is not held in Cue stores, of which there are 65 in Australia and New Zealand. The brand is in all 33 David Jones department stores, its success based not just on consumer appeal, but its quality and reliable delivery. Cue plans to open another five to seven stores during 2000-01, featuring another new brand, The Letter Q.