JAPAN: New Campaign Boosts Australian Merino In Menswear
Australian wool growers producing superfine merino of 14.5 micron quality are about to embark on a major promotional campaign designed to sell more of their clip into Japan.
The target market will be the better end of the men's wear trade. The campaign will introduce a new trademark - the Ramshead - which will instantly identify products using superfine Australian merino to the Japanese consumer.
The project's first shipment has already been purchased by Itochur Wool Ltd and will be spun into yarn by specialist processors like Toyobo working with the Miyuki weaving enterprise and the Toabo spinning and weaving group.
Garment manufacturers include Onward Kashiyama which is looking to turn out 2- 3,000 suits in theUS$1,500-3,500 price range.
In the first 12 months of the scheme Miyukitex Ourearth aims to put around 1,000 suits priced at US$1,350 onto stockists' rails.
By Sonia Roberts.
Help test our new apparel sourcing tool.
- Why collaboration is key to fashion supply chains
- Rana Plaza four years on – Timeline of change
- Industry groups reaffirm commitment to Bangladesh
- Trump and Brexit get a dose of pragmatism
- Using worker surveys to drive supply chain change
- Adidas to digitalise Speedfactory concept
- M&S extends sourcing deal with Lindsey brothers
- Nike filed patent for "reinforced denim"
- US Q1 in brief – Columbia Sportswear, Amazon
- Brandix rolls out Tukatech systems
- Global market review of denim and jeanswear – forecasts to 2022
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing
- Clothing Market in the Top 5 American Countries to 2021 - Market Size, Development, and Forecasts
- Outdoor performance apparel 2016: A broader perspective
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar