John Hartley has joined the Florida Group's Van Dal brand as senior sales manager with responsibility for multiple accounts and product development. Hartley joins Van Dal from London-based Kurt Geiger, where he was brand manager for their house brands. Prior to that, Hartley spent 25 years at Bally UK Sales, where he worked in a variety of roles, latterly as buyer and merchandiser for its UK retail division, with a network of 60 outlets.Tessa Tuddenham joins the marketing team at Van Dal as marketing manager. She was first employed by the Florida Group 15 months ago to assist in the administration of the agency division, selling imported shoes through the UK. Tessa has worked in the footwear industry for over 10 years.