SWEDEN: New ICEBUG Sole Technology Gets To Grips With Winter
The secret of the technology is the mix of the rubber compound and the hardness of the rubber. On hard surfaces, the studs are absorbed into the rubber of the outsole. When running on asphalt, concrete or stone, a shoe with BUGrip technology has the same traction as a conventional running shoe, the company claimed.
The BUGrip concept was created over several years by Canadian triathlese Sid Kastner and the collection was developed in Sweden under the supervision of ICEBUGs head of design, Eliza Törnkvist. Swedish multisport team, Team Tierra.se, contributed to the development process.
ICEBUG also intends to apply the new sole technology to WinterTrek, a hybrid between trekking and snowboots, which contains heat insulating soles, and waterproof breathable membrane uppers. For WinterTrek, the application of BUGrip is modified for the users need with the studs absorbed into the outsole at lower pressure and a different stud configuration BUGrip Trekking instead of BUGrip running.
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