Fashion designers and craftworkers are getting together under the aegis of a new business association to give batik, the traditional Malaysian art-form, a change of image.Yayasan Budi Penyayang Malaysia (Penyayang) will be launched on November 17 with the task of developing batik from a small, local industry into a global business. The drive will kick off with a batik fashion show at the Sunway Lagoon Resort Hotel, Bandar Sunway and will be attended by Deputy Prime Minister Datuk Seri Abdullah Ahmad Badawi. The Deputy PM's wife, Datin Seri Endon Mahmood, is the event's chairperson.The show, called Batik Krisalis, is the work of Yusoff Fadhil Idris, a Kota Baru-born batik craftsman of 10 years' experience. A second-generation craftsman, his batik works are strong in butterfly motifs - hence the name Krisalis. Yusoff's batik works have been promoted at international art shows since the early 1990s.Malaysian fashion designer, Eric Choong, will help Idris translate his batik art into fashion statements. Choong, a graduate in fashion design from Hong Kong, also studied fabric design in Australia. He has been in the fashion business since the late 1980s.Penyayang chief executive officer Leela Mohd Ali said she was determined to make local batik a global success. She said Penyayang aimed to identify Malaysian talents in different types of traditional handicrafts, which had the potential but not the marketing and promotional network to succeed internationally."Our assistance need not be monetary as we will mobilise support in terms of management, marketing and promotions," she said.