Luxury goods company LVMH has named Alberto Puyol Pineda as president and chief executive of its Spain-based leather goods business, Loewe.

Pineda takes the place of Fabien Debaecker, who had been in the role since the start of 2003, and successfully established new foundations for the company's development.

Pineda previously served at Cortefiel's Women'Secret business as general manager, where he led buoyant growth in Spain and international markets.