• Christmas UK sales up 5.4%
  • Like-for-likes up 3.6%
  • Group sales up 3.6%

Fast fashion retailer New Look posted sales increases across the board for the crucial five weeks of Christmas trading ended 31 December, with like-for-like UK sales rising 3.6%.

UK sales rose 5.4% (3.4% excluding VAT) and group sales increased 3.6% (2% excluding VAT), the UK company said.

“Our recent performance demonstrates that our hard work is beginning to pay off and we are pleased that both sales and profitability are responding positively,” said New Look executive chairman Alistair McGeorge.

“We are nevertheless mindful that we are operating against a backdrop of a tough and potentially worsening economic climate and remain cautious about the outlook for the next few months.”

Meanwhile, New Look announced that current chief marketing officer Guy Lister is joining the company board as customer and multi-channel managing director. The company said combining the roles was part of its wider multi-channel strategy.