Kristiansen will become the chief executive of New Look on 7 January

Kristiansen will become the chief executive of New Look on 7 January

Value fashion retailer New Look has appointed Anders Kristiansen as its new chief executive.

Kristiansen will join the company on 7 January from Bestseller Fashion Group, the largest fashion retailer in China, where he most recently served as vice chief executive.

Prior to Bestseller, Kristiansen was president of the China operations and senior vice president at Staples, the fortune 500 company listed on the New York Stock Exchange.

New Look chairman Alistair McGeorge said Kristiansen brings with him "significant multinational retail experience".

Meanwhile, Kristiansen said: "The challenge for the next few years is to build upon the solid foundations that have been laid by Alistair McGeorge and Tom Singh."

The move follows the resignation of former chief executive Carl McPhail in March 2011. New Look, which is in the third phase of its turnaround plan to drive sales, saw its half-year profits increase 25.2% last month despite booking a 1.7% decline in sales.