Women's fashion retailer New Look Plc has posted a 7.4 per cent year-on-year sales increase for the crucial 15 weeks to January 10.

The London-based company also saw sales increase 5.3 per cent year-on-year for the seven weeks to January 10, while same-store sales for the period fell 5.1 per cent.

According to CEO Stephen Sunnucks, the holiday results were "satisfactory" despite a delay in customer spending until the week of Christmas.

"We continued to concentrate on profitability and margin improvements by promoting less aggressively and through rigorous cost control," he said.

"We expect to make continued progress in the current year and remain confident about the group's longer term prospects."