USA: New Marketing Chief At Rockport
In this position, Stefanie has the responsibility for all marketing functions for the brand. She will report directly to Terry Pillow, president and CEO of Rockport. Previously, Stefanie was director of advertising and brand communications for Rockport. She managed global advertising, public relations, and retail marketing for the brand.
Ms Lucas has been with Rockport for three and a half years. Prior to joining Rockport, Stefanie was director of marketing for Chico's Casual Clothing. Chico's grew from approximately $40m to $60m company during her tenure there.
"Stefanie has played and will continue to play an instrumental part in Rockport's initiative to modernize the brand. She is creative and will be a great company leader," said Pillow.
The Rockport Company, Inc, a wholly-owned subsidiary of Reebok International, Ltd, Canton Massachusetts, designs, distributes and markets engineered comfort footwear, apparel and accessories for men and women worldwide. The Rockport Company is located in Marlboro, Massachusetts.
Rockport can be accessed on the Web at Rockport.com. This site was a 1998 Winner of the "Outstanding Website Award" by the Web Marketing Association.
Companies: Reebok International
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