New Mission VaporActive apparel with cooling technology
NFL player Reggie Bush is brand ambassador of the new Mission VaporActive collection
Active particle technology from US-based Cocona Inc, which helps to maintain an athlete's ideal core body temperature, is to feature in the first apparel products from Mission Athletecare aimed at helping athletes maximise their peak performance.
Launched in 2009 by a group of elite, world-class athletes including Serena Williams, Dwyane Wade, Drew Brees, Carli Lloyd and David Villa, Mission unveiled its first line of innovative EnduraCool instant cooling towels in 2012. The new Mission VaporActive collection powered by 37.5 technology will include men's compression shirts, underwear and socks.
The technology, marketed under the brand name 37.5 (the body's core temperature in degrees Celsius), permanently embeds active particles at the fibre level to capture and release moisture vapour.
Not only do these particles increase the surface area of traditional fibres by over 300% but, by actively responding to body heat, they use infrared energy from the body to accelerate the vapour movement and speed up the conversion of liquid to vapour, significantly increasing drying rates.
This means the hotter the wearer gets, the stronger the driving force removing moisture becomes – and the more comfortable the garment remains.
Not only is the 37.5 technology made with naturally derived materials, but fabrics are said to dry up to five times faster than similar fabrics; and the active particles are permanently embedded into yarn and will never wash out or degrade.
The dry-to-cool technology is superior to wicking and means the athlete expends less energy cooling the body, leading to a better and longer performance.
"The two biggest complaints we've heard from athletes using other competitive products are that wicking merely moves moisture around, and topically applied technologies just washes out, ultimately quitting on the athlete," explains Josh Shaw, founder and CEO of Mission.
"The new Mission VaporActive line hits both of these problems head on – physically removing moisture from the textile, making it drier, cooler and lighter, and the technology is embedded at the fibre level, so it is designed to never wash out or quit on the athlete."
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