Apparel designer Liz Claiborne has appointed Michele Parsons as president and chief merchandising officer of its apparel business, effective 25 September.

In the role, Parsons will oversee all design and merchandising activities for the brand. She will report to Pamela Thomas-Graham, group president - better and moderate apparel, who said: "Michele's extensive background in merchandising and general management makes her the ideal candidate to join the team at Liz Claiborne Apparel.

"We have substantially enhanced the quality, fit and value of Liz Claiborne apparel and have added more on-trend and wear-to-work styles. These enhancements have been very well received by retailers and consumers alike."

Parsons added: "I am very excited to be joining one of the most iconic American brands, and look forward to building upon the Liz Claiborne legacy as we evolve and position the brand for future growth and success."

Parsons was most recently senior VP and general merchandising manager at Tommy Hilfiger, where she was a key executive in the H Hilfiger Division. Prior to that she spent eight years with J Crew in a variety of merchandising positions with increasing responsibility.