Nordstrom.com has appointed Mike Smith president. Smith is currently a member of the Nordstrom.com board and will report to Nordstrom.com Chief Executive Officer Dan Nordstrom. "I am pleased to add someone as talented as Mike Smith to our executive team," said Dan Nordstrom, CEO of Nordstrom.com. "Having been an advisor to Nordstrom.com since 1998, Mike knows our business well. He has lent us his expertise as one of the industry's most recognised leaders in catalogue and Internet retail, and I am excited that he will now bring his insight to our team on a daily basis."Smith brings more than 17 years of traditional, catalogue and Internet retail expertise to his new position. Formerly the president and CEO of Lands' End, Mike Smith is credited with Lands' End's successful Internet debut, as well as the launch of the Coming Home catalogue. During his 15 years at Lands' End, Smith led the company to record sales and profits. Smith will continue to serve on the board while president of Nordstrom.com.