UK: New Scheme Brings Fashionable Clothes To The Disabled
A new initiative that hopes to transform fashion for 8.3 million disabled people in the UK has been launched by Nottingham-based organisation AWEAR.AWEAR's store accreditation scheme has been designed to encourage full and direct access to the latest styles for disabled people, despite restrictive shapes and sizes. To gain the accreditation, a shop or store must also ensure clothes are affordable and individually tailored for the lifestyle of the disabled customer.The scheme is seen as having positive benefits for both retailers and disabled people. Not only is it expected to increase business and sales within accredited stores, but it will offer an improved shopping experience for disabled customers - whose spending power is greatly undervalued. According to AWEAR clothing forum development officer Julian Wing: "The AWEAR accreditation scheme is designed to work positively with retailers. When a store has fulfilled the accreditation standards it will receive a certificate, window decal and point of sales material."Just as important is the fact that accreditation status will ensure the store meets the legal requirements of the 1995 Disability Discrimination Act, which many may currently unknowingly not comply with."To qualify, a retailer must fulfil three specific standards, which cater for a wide range of impairments: the store and its facilities must be easily accessible; there must be a high level of customer service; and the choice of goods and services for sale must equal those offered to non-disabled people.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-style gives you the widest apparel and textile market coverage.
Paid just-style members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Leonie Barrie, editor of just-style
- Why do modern robotics elude sportswear makers?
- Traditional financing is a misfit for fast fashion
- Bagir CEO says suit-maker is back on track
- Trump trade policy – Who knows what he'll do?
- Planning is key to an effective inventory strategy
- Bagir exports first trousers for H&M from Ethiopia
- US Q3 in brief - G-III Apparel, Express
- Fruit of the Loom CEO Medlin dies suddenly
- Film documents Cambodia garment workers' stories
- Crystal expands empowerment project to male staff
- Outdoor performance apparel 2016: A broader perspective
- Global market review of lingerie – forecasts to 2022
- Global apparel markets: product developments and innovations, October 2016
- Footwear Top 5 Emerging Markets Industry Guide_2016
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack