UK: New Scheme Brings Fashionable Clothes To The Disabled
A new initiative that hopes to transform fashion for 8.3 million disabled people in the UK has been launched by Nottingham-based organisation AWEAR.AWEAR's store accreditation scheme has been designed to encourage full and direct access to the latest styles for disabled people, despite restrictive shapes and sizes. To gain the accreditation, a shop or store must also ensure clothes are affordable and individually tailored for the lifestyle of the disabled customer.The scheme is seen as having positive benefits for both retailers and disabled people. Not only is it expected to increase business and sales within accredited stores, but it will offer an improved shopping experience for disabled customers - whose spending power is greatly undervalued. According to AWEAR clothing forum development officer Julian Wing: "The AWEAR accreditation scheme is designed to work positively with retailers. When a store has fulfilled the accreditation standards it will receive a certificate, window decal and point of sales material."Just as important is the fact that accreditation status will ensure the store meets the legal requirements of the 1995 Disability Discrimination Act, which many may currently unknowingly not comply with."To qualify, a retailer must fulfil three specific standards, which cater for a wide range of impairments: the store and its facilities must be easily accessible; there must be a high level of customer service; and the choice of goods and services for sale must equal those offered to non-disabled people.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-style gives you the widest apparel and textile market coverage.
Paid just-style members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Leonie Barrie, editor of just-style
Help test our new apparel sourcing tool.
- Digitalisation and data to disrupt supply chains
- EU eyes mandatory due diligence for apparel supply
- Unlocks for the future fashion sourcing landscape
- What TTIP might mean for US, EU textiles & apparel
- Geo-political uncertainty and how to survive it
- Li & Fung forms supply chain partnership with PVH
- US Q4 in brief – Finish Line, Oxford Industries
- Big data to help US firms improve clothing fit
- Levi Strauss and ILO probe Cambodia factory death
- Sustainable fashion app to help shopping decisions
- Central and East Europe Report Package
- Central America strategic sourcing review - a focus on Guatemala, El Salvador and Honduras
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack
- When Things Go Wrong - A Practical Guide to Managing Common Problems in Apparel Sourcing